Drugs Control Of A Drug Addict - 947 Words

Drugs control everything in an addict’s life; they lead addicts to jails, institutions and death. A drug addiction is a disease that leads to complete failure of self. Drug addicts lose everything: family, friends and their own lives due to their compulsive and obsessive use. There is no known cure for this devastating disease, but it could be arrested at some point and the affected person could get help if desired. This is something that no one should do alone. Initially is important to know that dealing with a drug addict is not a simple process and also that the persons suffering from an addiction is struggling to get help; sometimes they just don’t know where to get it, others don’t care to get any help at all. But why not help an addict that wants help? These are the three basic places that a drug addict could go for help: outpatient rehab centers, inpatient rehab centers and long term process-anonymous meetings. One place is an outpatient rehab centers located throughout the five boroughs of New York City. They consist of one-on-one counseling and group meetings throughout the week. At first they would do an intake to see the type of drug or drugs the patient is under the influence of and then they would give the patient a schedule to follow. Some of the patients could be mandated by court, some are there voluntarily. Once a month they meet with a psychiatrist for a psych evaluation. They help the patient with mental disorders like: depression, bipolar disorder orShow MoreRelatedThe Effects Of Working Memory On Decision Making Of Heroin Addicts And Healthy Controls Essay1123 Words   |  5 PagesThe current paper examined the effects of working memory on decision making in cocaine addicts and healthy controls. As expected, we found that cocaine addicts exhibited decreased decision making performance compared to the healthy controls. Additionally, working memory was demonstrated to decrease decision making performance among participants. However, the combined effects of working memory and addiction on decision making resulted in an interaction. These findings support results from prior studiesRead MoreThe Problem Of Drug Addiction952 Words   |  4 Pagesa person initially taking drugs can vary and while the action itself is voluntary: the eventual drug addiction is essentially involuntary. Drug addiction is a complex and chronic disease, a brain disease, which changes the way the brain functions. Drug addiction, much like chronic illnesses such as heart disease and diabetes, disrupts healthy, normal functioning organs. This has harmful consequences that are both preventable and treatable (Branch, 2011, pp.263-265). Drug addiction is considered aRead MoreDrug Addiction : A Serious Illness1276 Words   |  6 Pages Drug addiction is a serious illness that can ultimately lead to the breakdown of families, long term psychological issues, and challenges that last a l ifetime. People experiment with drugs for various reasons, whether it be for fun or to escape an unpleasant feeling. Some may try drugs the first time out of sheer curiosity, to fit in with friends who are using, or to enhance their performance at some activity. Others may try drugs to help them cope with difficulties in life. Drug addictionRead MoreRationalization Of Addictive Behaviors And How Society s Views Affect Addicts And Their Recovery1744 Words   |  7 Pagesand how Society’s Views Affect Addicts and Their Recovery What kind of person does society picture when they think of an addict? How are addictions and addictive behaviors viewed as a whole? Whether it be drugs, actions, or behaviors, addictions can tear lives, families, and friendships apart and are never positive. But is it really the addict’s fault? Could it be a genetic flaw that fuels the addiction? Or are these addicts just lazy people with no self control? Along with others, these questionsRead MoreThe Problems of Drug Addiction954 Words   |  4 PagesDrug addiction A reasonable number of people do not understand why other people get addicted to drugs. Some even associate drug abuse and addiction with lack of moral principles or willpower. People subscribing to this school of thought believe that drug addicts can stop using drugs by simply changing their behavior. They fail to realize that drug addiction is a complex disease whose eradication calls for many things other than changing habits. Drugs basically change the way a human brain worksRead MoreMotivation and the Brain Paper1098 Words   |  5 Pagesthe social interaction, is the analysis of drug obsession. Through advance forms of scanning the brain with imaging equipment like positron emission tomography (PET) and functional magnetic resonance imaging (fMRI) have advanced the knowledge of drug addiction and how the brain is affected (Volkow, Fowler, Wang, 2003,para 2). This paper will examine the brain structures and functions, the influence of extrinsic and intrinsic factors to abs tain from drug use and the heredity and environmental factorsRead MoreA Critical Look At Brain Disease1371 Words   |  6 PagesLook at Brain Disease Addiction, such as drug or alcohol addiction, is explained by a Dr. Nora Volkow in a HBO series on addiction as a disease of the brain that translates into abnormal behavior. This disease is known as brain disease which refers to disruptions in the brain s motivational and reward circuitry that results from the cumulative effect of repeated use of certain substances. The documentary, Addiction, drove home the point that drug addiction is a brain disease that is a chronicRead MoreDrug Addiction And Its Effects On Society1402 Words   |  6 PagesWhether a human being is severely dependent on drugs, or indulgences in the experience of getting â€Å"high† once in a while, drugs alter the chemistry of the brain and that person becomes disassociated from their character and their surroundings. The symptoms of addiction are very obvious on the physical self of a person. The shakiness, nausea, and outbursts of emotions when that drug is not delivered immediately are common. But insi de, not only does it cause liver damage, weight fluctuations, and neurologicalRead MoreAddiction Treatment Essay1235 Words   |  5 Pagesare addicted cannot control their need for alcohol or other drugs, even in the face of negative health, social or legal consequences. This lack of control is the result of alcohol- or drug-induced changes in the brain. Those changes, in turn, cause behavior changes† (What is Addiction). The behavior change happens when the brain can no longer see the picture as the â€Å"big picture†, with out the drug substance. That is when a person that has an addiction starts depending on the drug substance to enhanceRead MoreDrug Addiction : Drugs And Drugs1017 Words   |  5 Pages In today’s society, it is now normal to know somebody who has a drug addiction especially to opiates. A drug addiction is a mental disorder that the person can no longer control their actions. The person addicted to the drug will no longer care about the out come of their actions as long as they can get that high they are seeking. **from textbook pg. 303** â€Å"Opioids are classified as narcotics- strongly addictive drugs that have pain relieving and sleep-inducing properties. Opioids include both naturally

An Argument That Abortion Is Wrong - 1853 Words

Philosophy 101 12/8/2011 An Argument That Abortion Is Wrong. The purpose of this essay is to set out an argument that abortion is wrong. Some claim that only in â€Å"rare† instances, such as rape or within a few days of contraception, abortion is acceptable. I will agree that there are certain circumstances that abortion is more â€Å"acceptable† than other times, albeit however few and far between these instances arise. Instances that make abortion more â€Å"okay† are rape, and once it is discovered that the mothers life is in danger if she were to carry the baby the full term of the pregnancy. The basis for my argument comes from reading two opposing essays on abortion , in regards to whether it is â€Å"right† or wrong, â€Å"A defense of Abortion† by Judith†¦show more content†¦The only other possible â€Å"acceptable† reason for a pregnant woman to get an abortion is if her life in danger due to complications of carrying the fetus for nine months and then delivering the child. While thi s argument is generally socially acceptable, I feel as though this is still a judgment call between the woman and her significant other (i.e. boyfriend, fiancee, husband, friend with benefits). Doctors are not always right and miracles that (almost) no one individual can explain, happen. The judgment call here is whether or not it is worth risking the life of a mature woman that is loved, is more valuable than the child growing in her belly. Marquis brings up the idea of â€Å"Future like ours† (FLO). He claims that killing deprives a person of a future that is like ours, and says that abortion is killing a fetus that will have a future like ours. Taking someone’s entire future away from them is the worst of crimes, and he argues that abortion is this kind of deprivation of future. Killing an adult is an awful thing to do because it takes away that adult’s future, a future that is of great value. The same goes for aborted fetuses—they had a future that would be valued but it was taken away from them. Marquis uses this argument when specifically referring to abortion and the value of it, not specifically, in regards to the one circumstance where the mothers life is in jeopardy. This is not toShow MoreRelatedAbortion Is The Destruction Of A Fetus998 Words   |  4 Pagesdiscuss my position on abortion, how it has changed, and how it compares to others’ more established positions. Before I can begin this, however, I must first discuss the terms that will be used and their definitions. For the purposes of this essay an abortion is the destruction of a fetus at any point in development. A fetus constitutes a fertilized egg. At the moment the egg and sperm converge, the product is entitled a fetus. Prior to this course, my opinion on abortion was firm, but underdevelopedRead MoreMarquis vs. Warren in the Case Against Abortion1298 Words   |  6 Pageswhen determining if abortion is morally permissible, or wrong including; sentience of the fetus, the fetuses right to life, the difference between adult human beings and fetuses, the autonomy of the pregnant woman, and the legality of abortion. Don Marquis argues that abortion is always morally wrong, excluding cases in which the woman is threatened by pregnancy, or abortion after rape, because fetuses have a valuable future. Mary Anne Warren contends that late term abortions are morally permissibleRead MoreAbortion Is Morally Wrong?1682 Words   |  7 PagesAbortion is the termination of a pregnancy by removal of the fetus from the mother’s womb. It is estimated that there are 30-40 million abortions conducted a year (Trupin). Abortions have been legal in the United States since the Supreme Court’s decision in the 1973 Roe v. Wade case, however there is still a major controversy surrounding abortion as to whether or not abortions are morally acceptable. While some argue that abortion is morally impermissible, as it involves the killing of a fetus, othersRead MoreThe Abortion Debate Over The Rights And Wrongs Of Intentionally Termination A Pregnancy Before Normal Childbirth1458 Words   |  6 PagesThe abortion debate deals with the rights and wrongs of intentionally termination a pregnancy before normal childbirth, killing the fetus in the process. Abortion is a very painful topic for women and men who find themselves facing the moral dilemma of whether or not to terminate a pregnancy. It s one of the most polarizing moral issues - most people are on one side or the other, very few are undecided. Everyone agrees that adult human beings have the right to life. Some people would say that theRead MoreIn Don Marquis’ Article, â€Å"Why Abortion Is Immoral†, He1030 Words   |  5 PagesIn Don Marquis’ article, â€Å"Why Abortion is Immoral†, he argues that abortion is seriously immoral, except in rare instances. His main argument implies that it is wrong to kill a fetus because a fetus has a future-like-ours (FLO). In this paper I will analyze Marquis’ main argument, propose an objection to one of his premises, and then reference one of Judith Jarvis Thomson’s points in support of my objection argument. The central argument posed in Marquis’ article goes as such: P1: If a fetus hasRead MoreCase Study Essay582 Words   |  3 PagesCase Study #2 1. Abortion is murder, because murder is intentionally killing an innocent person.   Therefore, abortion is wrong. Explicit premises: a. Abortion is Murder. b. Murder is intentionally killing an innocent person c. Abortion is wrong. Implicit premises: a. Abortion is a crime because it is murder b. Murder is wrong therefore abortion is wrong. 2. The rate of drowning increases with the rate of ice cream eating.   Therefore, ice cream eating leads to drowning. ExplicitRead MoreAn Essay Of Two Abortion Arguments1701 Words   |  7 PagesEssay of Two Abortion Arguments) Philosophers, lawyers, theologians and others have devoted and continue to devote their lives to study of the ethics of abortion. Since abortion was legalized, the abortion debate has intensified, and does not show any signs of being resolved anytime soon. The idea’s that advocate the women’s right to abort or the proactive logic that supports the pro-life view and the fundamental identity of the baby all come in hand when looking at the ethics of abortion .AmericanRead MoreWhy Killing An Ordinary Adult Is Morally Wrong1485 Words   |  6 Pages Therefore, according to Marquis, a new strategy should be adopted to develop the argument o abortion. In this case, the author starts by illustrating why killing an ordinary adult is morally wrong, and tries to apply same reasons to the case of abortion. Therefore, if similar reasons can be applied to the context of abortion, then decision of it being immoral will be made. The wrong aspect in killing relates to depriving the victim life which is inherently valuable. In this case, killing deprivesRead MoreThomsons View of Abortion Essay1099 Words   |  5 PagesThomsons View of Abortion In the article A Defense of Abortion Judith Jarvis Thomson argues that abortion is morally permissible even if the fetus is considered a person. In this paper I will give a fairly detailed description of Thomson main arguments for abortion. In particular I will take a close look at her famous violinist argument. Following will be objections to the argumentative story focused on the reasoning that one persons right to life outweighs another persons right to autonomyRead MoreIs Abortion Morally Wrong?1704 Words   |  7 Pagessociety is how the legalities apply to the process of abortion. In this debate, most people usually connect with either the â€Å"pro-life† argument, or the â€Å"pro-choice† argument. Before developing a position, it is important to understand both sides of the argument and weigh the consequences of each. The common ground between the two is often mistaken, making it difficult for people to find their position. People who support banishing legal abortions are usually referred to as â€Å"pro-lifers.† They usually

Knowledge Is the Ultimate Power Free Essays

Knowledge is the Ultimate power by jayaram Dear friends, have you ever gazed at the night sky and wondered â€Å"What is this Universe? Why is the universe the way it is? Where did we come from? How long our Earth and human race last for? † I think everybody has these questions at least once in their life and we may have a little bit answers. If you want to get better answers, you must read an awesome book called â€Å"A brief history of time† written by Stephen William Hawking mainly for a layman. Stephen William Hawking is a cosmologist, Physicist and Mathematician who is believed to be one of the greatest minds and a living genius. We will write a custom essay sample on Knowledge Is the Ultimate Power or any similar topic only for you Order Now How you will feel if one day you come to know that you are going to die within two years? We will lose our heart. We will lose our future dreams. Some fellows will start to enjoy whatever they wanted to enjoy in their entire life. Some fellows even will try to suicide or start to abuse the God like why the god cursed me? The Same thing happened to Hawking. At the age of 21 he was diagnosed with the incurable disease ALS shortly before his marriage, and doctors said he would lost control of his muscles day by day and would not survive more than two years. At first, Hawking was shocked and upset. He could not find any reason for living except one goal to complete understanding of the universe, why it is as it is and why it exists at all. He lost the use of his arms and legs. Fortunately the progress of his illness slowed down Despite his growing physical disabilities, he determined to live and make professional progress in the world of science. Hawking explained the beginning of the universe with the help of black holes which Einstein couldn’t answer. Unfortunately at the age of 42, Hawking caught pneumonia and had a tracheotomy operation, which made him voiceless and as of now he has been almost completely paralyzed. To communicate he has been using a voice synthesizer which auto-completes the words entered through a sensor on his cheek. He can speak only 4 words for a minute. Inspite of all disabilities he wrote 6 books through which he changed the perception of human beings about the universe. He had a zero-gravity space flight to encourage public interest in space. He had an attractive family. He got Presidential Medal of Freedom the highest civilian honor in the United States. He is the king of cosmology not because of political power; he has everything not because he is a billionaire. He is a celebrity not because he is a Hollywood or pop hero. He has sold more books on physics than Madonna has on sex. All is because of his search for truth, Quest for Knowledge and knowledge is the ultimate power. The world of knowledge is waiting for our contribution. Let us add something to it. How to cite Knowledge Is the Ultimate Power, Papers

Marketing Consumer Behavior Prominent Challenge

Question: Discuss about theMarketing Consumer Behavior for Prominent Challenge. Answer: Introduction Social Marketing issues have become a prominent challenge in case of the successful business practice in the global aspect. Focusing on the market of New Zealand it has been found that the Harvey Norman Wairau Park electronic store is associated with the highlighting the product iPhone 7 of Apple brand in the market. In this article, the major aim is associated with the identification of the social marketing issues that mainly associated with highlighting the market versus the consumer behavior issues. On significant part of it is associated with the service towards the consumers and the channel issues that control the consumer involvement. In this case, the observational study has been found to represent the involvement of the particular market segment with the product. Depending on that consumer behavioral perspective have been addressed by the managers to improve the consumers and brand social interaction. The article has also suggested some recommendations for the improvement. Discussion Observational Study The observation has been conducted in the area of the Wairau Valley, Auckland in the Cortfield Lane to develop the consumer behavioral perspective to generate the behavioral aspects of the consumers towards the Smartphone consumption regarding the iphone7 highlighting the electronic store of Harvey Norman Wairau Park. The aim of the study is associated with the identification of management of electronic store as well as the brand in the context of New Zealand. The observation took place for around 30 minutes in 4 stores of the Harvey Norman Wairau Park during the hours 11am-1pm. The observed data has been placed below- Cornfield Road 72 Highfield Street 58 Wyndham Street 62 Queen Street 70 The consumers are observed with the visual appearance and the interaction with the brand and the product in the electronic store. It has been found that about 28% of the consumers did not pay attention towards the brand. About 52% of the respondents get involved with the product and showed interest with towards the brand and electronic store for that purpose. Among that 52% only 34% of the consumers get fully involved and purchase the product. 205 of the consumers showed their interested towards the electronic store for the purpose of the iPhone7. In this regard it has been found that the major age group that showed interest towards the brand is between the age group of 18-30 years of age. The age above 45 did not provide much attention towards it. Rest of the consumers from the age group between 35-45 years of age showed some interest towards the product. One significant thing that has been observed during the observation period is that the consumer service is very poor. It has been observed in case of two stores out of four. Miscomprehension has been found towards the consumers regarding engage with the electronic store and the new Apple brand product. Another important extent of the consumer behavior that associated with it is the psychological core that guide the consumers towards the engagement with the brand is associated with the learning through the involvement and perceived value towards the brand. The perception is associated with the intensity, contrast, movement, surprise, size and involvement. Consumer Behavior Concept with the Managerial Behavioral Criteria It is the duty of the manager to maintain the proper communication with the consumers depending on the consumer behavior concept that associated with the psychological factors, personal factors, and social factors. It is associated with the determination of the segment that need the proper attention by the managers and the business organizations to draw the attention of the consumers. In this regard it is essential to consider the black-box model and personal-variable model. In case of the electronic shop it is necessary to focus on the internal factors regarding the personal opinions, belief system, traditions and motivators to guide the consumers towards the brand the store is showing, Marketing messages and the availability of the product attracts the consumers more. Considering the buying process the managers are required to recognize the pattern of the buying behavior that includes problem recognition, searching the information, evaluation of the alternatives and the post-purcha se behavior of the consumers. The managers of the brand and the store manager who are interacting with the consumers of the brand are associated with the safety needs and esteem needs highlighting the consequences of Maslows Hierarchy Needs. In case of the electronic store it is essential for the managers to consider the PESTLE analysis of the existing business operation market. It highlights the effect of the political, economical, social and technological impact on the consumers of the New Zealand. In this regard it has been found that the impact of this parameters are very much prominent among the consumers and depending on that the segments of the consumers that are associated with consideration of the common needs, interest and priorities. Depending on that new market session it is associated with the managerial view to design and implementation of the strategies to attract the market segments that are mainly associated with the age group priority that mainly concerned towards the technological gadgets and the segment mainly range between the age 18-30 years. The next concern among the managers of the stores and the brand is associated with proper placing of the product towards the target market segment. It is assoc iated with the advertisement process to occupies the mind of the target market segment. In this case it is also associated with the business operational objectives that provide the edge over the other brands. It is necessary to consider the extent of the marketing mix application in the business policies in case of brand and the store that are associated with the selling of the brand products. The manager need to understand the mind of the consumers and the needs that continually associated with changing over time for the development of the proper market image. In this regard the most essential part is associated with the 4P of marketing. Price is associated with quality of the product. Considering the case of iPhnone 7 in this regard it has been found that the consumers are concerned about the high price of the product thus only a particular segment of the market that can afford the price are associated with the product and visit the store. Focusing on the product it has been found that the quality of the product is associated with the creation of the brand image among the consumers. In this regard it has become important that the consumer segment that are concerned about the quality of the product will attract towards the store to buy the product of the brand. The managers need to maintain good relationship with the consumer base. On the other hand, the major selling activity is associated with the promotion of the product in front of the target market. The application of digital marketing has enabled the brand and the store to attract the large portion of the consumers over the social media to get visit in the store to interact with the brand and purchase it. Place is an also important factor in this case, it is required to place the product towards the market segment that are concerned about the product. Moreover, it has been found that the perception, attitude, personality and social influence contributes towards the decision making of the consumers to control the extent of the purchase decision in the target market. Thus, in case of Smartphone consumption the behavioral changes with age of the target market. Recommendation as per the Research Findings Development of Brand Image Brand image is highly effective factor that influence to develop buying behaviour in the customers. Good image should be maintained by the authority of Apple to exhibit their goodness in front of the customers to achieve their faith towards the brand. The Reputation of a brand grows by their customer satisfaction level in which the customers convey the effectiveness and usefulness of the previous products of the brand that they have used earlier. It is beneficial for the organisation to retain as well as develop buying behaviour of a customer. Due to lack of satisfaction customer shifts their brand to obtain satisfaction as per their expectation. Therefore, Apple needs to accomplish a proper, honest deal with the customers that can make them loyal towards the brand and provide the brand a sustainable business to maintain the position in the competitive market of the global as well as domestic field. Moreover, the traditional brand image has a great marketing value that should be carr ied by Apple to attract those buyers who believe in the traditional name of brand for the business of new launched product iPhone 7. Serve the Customers as per their Expectation Identification of the customers need is a very important factor for a profitable organisation to serve them to earn huge profit. In the competitive market, there are similar kind of products and services offered by different brands. However, iPhone 7 by Apple differs from their characteristics and facilities that are manufactured by the understanding of the requirement of the customers. These kinds of products are consumed in a huge amount because of its facilities and effectiveness that are perceived by the customers during their purchasing period. Comparison among the existing service or the product should be done by an organisation to recognise the actual need of the customer that are lacking in the service or the product of the particular organisation. Provision of such facilities in the Apple iPhone 7 enhance the customer to shift their buying behaviour from one brand to other that can give them an advantage of the organisation to get the customers by modifying their own standar d and style of business. Updated Promotion Strategy Promotion of a product or service has a huge impact in the market that influence the customers through audio or visual or both ways to develop their buying behaviour. Depending on the target market the organisation should develop promotional strategies to attract the specific mass of customers to buy their products or services. In case of teenagers the organisation can promote their products or service through sports channels or provide it on hoarding beside some college or school showing the facilities. Moreover, they can arrange an event for the teenagers to exhibit them the facilities of iPhone 7. In case of middle aged and working people social media, television and hoarding are the best option for promotion. Moreover, the theme of promotion needs to be very much contemporary that can generate attraction to shift towards the new brand from their regular one. Finally the traditional exhibition of the product or service can be done for the aged customer group because they like to c arry their generation all the time. Hence, promotional strategy should be performed by Apple in a very effective way to develop the buying behaviour of the customers for their ultimate profit. CSR Activity Corporate Social Responsibility is an innovative strategy by which Apple can attract a mass of customers towards them from some other brand. Welfare activities are always appreciated by all the customers, therefore if an organisation performs some social welfare the customers naturally attracted by the performance of the organisation and want to be a part of it. Shift of buying behaviour comes with such CSR activity that should be done by the organisation along with their business such as provision of scholarship to the children belongs from below poverty level, plantation to make environment pollution free and quit tobacco campaign to serve for mankind. Such kind of activities will influence customer to buy the product of the brand for their encouragement which is beneficial for the organisation to obtain customer loyalty that develops their buying behaviour. Increasing Consciousness Regarding the Price and Quality Quality and price of a product is very important for customers buying behaviour development. The organisation should understand the socioeconomic condition of a place where they are supposed to perform their business activity to earn profit. This identification helps to understand the affordability of the customers and their requirement of service or product. Moreover, customers have a tendency to buy a product or service after comparison of the price and quality of the merchandise or the service with the existing one in the market. In case of apple i phone 7 the attentiveness of the organisation towards their product or service price and quality help to achieve benefits in the market. Therefore, strategy of price fixation of Apple iPhone 7 should be very much tricky to provide the customer quality at a reasonable price with the comparison of other brand. Deal with Customers by Adopting their Culture Culture plays an important role to develop buying behaviour of the customers. The consumer of apple i phone 7 would like to enjoy the facilities of the technology of a foreign company however they would be comfortable to get the service as per their domestic culture. Hence dealing practice of the product and service of Apple should modify as per the culture of the customer to attract them to buy the phone apart from any other brand that are competing in the global market. Moreover, the sellers need to provide comfort to the customers during the transaction period to make them familiar with such brand brought to them from a completely different culture. In case of domestic customer the organisation needs to exhibit the product as per their requirement relating with the cultural dimension of their own that can make the customer attracted to maintain loyalty and shift their choice to the other brand to Apple. Conclusion Thus, it can be concluded from the above discussion it has been found that the observational study arrangement is important to understand the consumer perception and the attitude towards the market and the particular product. In this case, it has been found that frustration and insufficient consumer motivation is associated with lack in the consumer service and the communication channel issues. The perception of the consumers towards the image of the brand is associated with the attitude issues that comprises of the pricing and brand image. Thus, it has been found that the managers are considering the social media interaction aspects to understand the impact of the need of motivational force on the learning and the perception of the consumers that provide the necessary guidance to the managers of the store and brand to focus on the segmentation and positioning the marketing mix. It helps in maintaining the quality and price of the product and proper promotional guidance in the target market. Apart from that it has also indicated in the discussion that political, social and economical parameters are contributing towards the influencing the consumers to change the preferences towards particular brand product. Suggested recommendation in the report is essential for addressing the marketing problem existing in the New Zealand considering the Smartphone consumption. The observational based study is the essential aspect that can help the managers also to develop knowledge regarding the proper business performance. References Barbopoulos, I., Johansson, L. O. (2016). A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals. Journal of Consumer Marketing, 33(1), 75-84. Briol, P., Rucker, D. D., Petty, R. E. (2015). 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